SEO is a great low cost marketing tool
Search Engine Optimisation (SEO) aims to improve your organic visibility in search results pages for terms relevant to your brand. Good SEO can get you more traffic, more leads and more conversions and it’s one of the most cost-effective marketing techniques which is why it is a great investment for sole traders or small businesses who may not have a large marketing budget.
Not everybody understands SEO, even those that are in the business! The search engines keep changing the rules regarding best practice, and your competitors are getting smarter all the time. A successful SEO strategy must therefore be flexible and adaptable.
A health check is the first step to getting your website on track and increasing your conversions. To give you a clear idea of where improvements can be made, I will perform a technical audit of your site and provide analysis of factors like your keywords and links.
Good SEO takes a lot of time and effort. It’s not about chasing quick wins and instant results and you certainly won’t appear in the top results in Google overnight! It’s about playing the long game, and ensuring that your business has a fighting chance in the competitive online market.
Every business is unique, that’s why I offer a range of different web design services to suit every company’s needs.
In a nutshell, good SEO could see your website benefiting from
- Brand credibility
- Better return of investment
- Increase traffic
- Improved Google rank