Your website is the foundation of your internet existence. It is the bridge that connects your great products and services to the online community that is your market and audience. In today’s world, it is almost impossible for a business to succeed without a firm web presence.
Even if you already have a website, reviewing these points may shine a light on that one thing you overlooked.
Use this guide as your resource to make the process of creating your website a whole lot easier.
5 Things You Must Know Before Creating Your Website
Your text is the backbone of an effective web presence. They say that the average human attention span has shortened to just eight seconds over the last decade, so the language you use on your website must be clearer and more accessible than ever before. Content will add tremendous value to your website when used correctly. Not only will great content help your audience swiftly locate the information they are seeking, strong text can also increase your chances to rank higher in search engine results.
When it comes to your website’s text, keeping things short and succinct is best. Typically speaking, your website will have a lot of information: a homepage, an about section, details about your offerings by way of a ‘portfolio’ or ‘products and services’ page – oh and don’t forget that oh so important ‘contact’ page. With all that information you may be tempted to type up long bits of text. Resist that urge. Experts suggest using no more than 150 words per page on your website. And most importantly, remember what your business stands for. Is the image you’re presenting more light hearted or serious? Is your tone more formal or down to earth? When writing your website’s text, use a style that echoes your brand’s unique identity throughout your site. Being consistent provides your customers with an integrated and memorable experience.
Creating a Logo
Your logo is your brand’s identity. From your physical store, to your business cards and website, it is the single most recognizable aspect of your business that will tie it all together. Choosing the right logo is no easy feat, but whatever your line of business, these resources will guide you on the right path.
Picking a Domain
Your domain name is how people will find you on the internet. Generally speaking, most people pick a domain that matches their business name – but what do you do when your business name is already associate with another .com domain? Don’t be discouraged, there are a ton of new and innovative domain suffixes that are available for your online address. From the personal touch of a .me domain to the bad ass flair of a .ninja URL – it might be worth exploring alternative domain names for your website.
Just like the text tips we listed above, when it comes to your URL, the shorter the better. So, if your company is called Marty’s Funky Amazing T-shirts – shorten it so your domain looks like this: Martysfunkytees.com.
If you need help some advice on choosing the right domain name for your website, drop me a line
Often times, photos tend to be the last on our list of content we consider when building a website for the first time, but the truth is they are actually quite important and deserve much more time and attention than they often receive. Great photos can invoke feelings and help tell the proud story of your brand, while poor images can hurt your professional standing online. I can provide free clip art to discounted stock photos, so you’ve got a ton of high quality images to choose.
Doing Your Research
Mapping out a vision takes time and is fundamental to implementing a successful website. Before you go on and build that stunning website of yours, take a look at some of the sites that inspire you. From talking to experts to spending some time exploring your competitor sites – there is no shortage of inspiration when it comes to building your own website. Pay particular attention to images, text, ease-of-use, navigation, and branding on those websites. Make a list of things you like and even of things you should absolutely avoid when it comes to creating your own online home.
Think you are ready? Create your website now and only publish when you want to.